We are Forward Thinkers
Leadership
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Bill has served the Charlottesville community with advice and solutions that empower clients with financial intelligence. His degree in finance combined with an aptitude for programming and databases have often landed him at their intersection within large organizations. Bill has a wealth of experience accumulated over a 25+ year career that spans a broad range of industries and a variety of roles. This breadth of industry experience better enables Forward to help clients find and focus their attention on key operational metrics.
In his spare time, Bill enjoys cooking, gardening, and perusing the farmers market with his wife.
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Bryce has had a passion for helping small business owners, entrepreneurs, and local nonprofit leaders ever since he started his first business just after graduating from the University of Virginia. Bryce has prepared business and personal income tax returns since 2013 and is highly experienced in tax preparation and planning. With nearly a decade of accounting experience across hundreds of businesses, he has provided clients with extensive expertise in the implementation and management of their financial accounting systems.
In his spare time, Bryce enjoys video and tabletop gaming, traveling, and camping—usually with his wife, Emma, and three young boys. Occasionally, you might find him performing around town with the ‘90s alternative rock cover band Alive in the Superunknown.
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After earning a master’s degree in International Business, Janneke worked for two bulge bracket investment banks in London, advising clients on structured finance and corporate banking solutions. Upon moving to the US, she transitioned to entrepreneurial life as a founder, investor, and subsequently CFO. Now settled in beautiful Charlottesville, she is a big believer in operational efficiency as a basis for financial health and enjoys the opportunity to help local clients achieve this. Her diverse career and broad perspective allow for a well-rounded approach towards strategic advisory and financial management.
In her spare time, Janneke foremost enjoys spending time with her family, but in addition loves to read a good book, coach her kids’ sports teams, ski, practice watersports, and spend time in the garden.
Client Managers
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Andrea discovered her passion for accounting in high school, thanks to a teacher's suggestion—though she originally planned to become a teacher herself. She went on to earn a Master’s Degree in Accounting and has been a licensed CPA for nearly 15 years.
With experience across public and private sectors and a wide range of industries, Andrea finds the most fulfillment in working with small and mid-sized businesses. She enjoys helping them uphold strong financial practices so that they can stay focused on what they do best.
Currently, Andrea is dedicating most of her time at FFI to supporting Charlottesville’s nonprofit community, combining her professional expertise with a commitment to local impact.
Outside of work, Andrea enjoys time with her husband, daughter, and Goldendoodle. You’ll often find her running around Charlottesville, at a hot yoga class, traveling, or exploring new restaurants and activities with her family.
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Hana is a Charlottesville native with a bachelor's degree in Biology from UVA. Her love of science evolved into an interest in numbers and she now spends her days working with spreadsheets instead of microscopes.
Hana began her career in accounting working for a regional craft brewery and has served as controller for multiple small businesses in Charlottesville. She has experience establishing infrastructure for new businesses as well as navigating concerted growth efforts. Hana strongly believes in the value of financial data for businesses of all shapes and sizes and enjoys helping people put their passions into action.
In her free time Hana can be found frequenting her favorite restaurants, doing yoga, traveling, and spending time with her family.
Controllers
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David’s accounting profession budded when he began to help his family with their rural Mississippian mercantile businesses while growing up. From a young age, he enjoyed being involved with cash, inventory, sales, payroll, and tax preparation from a retail perspective. After graduating from USM in 2006 with a BS in Business Administration and Accounting, David moved to Virginia and expanded his experience in tax compliance, financial reporting, and audit readiness within the public sector. He has been providing financial analysis and reporting within Charlottesville’s private sector for the past 13 years.
At FFI, David is looking forward to sharing his accounting knowledge and working with new and established businesses in the community to help them analyze and make improvements to their accounting process and practices.
When not number-crunching, David can be found virtually adventuring with his wife - exploring, looting, and relentlessly taking down the seedy bad guys of the PlayStation underworld.
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After receiving her M.S. in Accounting from UVA's McIntire School of Commerce in 2008, Katie began dedicating her skills to local businesses and nonprofits. Her career started at a public accounting firm, where she provided accounting and tax services to a wide range of clients. She then gained valuable experience as an accountant for two different Charlottesville-based nonprofit organizations. Katie is excited to be part of the FFI team where she can apply her expertise in assisting clients from various sectors within the local community.
In her free time Katie enjoys spending time with her family and two dogs, trying out new recipes and local restaurants, and taking long walks where she can soak in the mountain views.
HR
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Kevin brings a people-first mindset to his role as HR/Payroll Lead, where he specializes in HR strategy, process improvement, and end-to-end payroll management. With a unique career path that began in vocal performance and music education, Kevin transitioned into retail leadership and L&D before finding his true calling in human resources.
Driven by a passion for people and operational excellence, Kevin has built a reputation for thoughtful leadership, efficiency, and building systems that support both employee well-being and business success.
Outside of work, Kevin is an active volunteer in the Charlottesville and Fredericksburg communities and enjoys traveling with his partner whenever time allows.
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Lindsey double-majored in Psychology and Philosophy and minored in Spanish while competing as a member of the UVA Women's Rowing team and riding at the Virginia Polo Club. She has since obtained her MSW from VCU, Certificate in Social Work Management from the University of Alaska-Anchorage, and SHRM-CP qualification.
Lindsey is excited to combine her love for people with her management skills in overseeing our company’s administrative and HR functions.
When not chasing after her busy children, Lindsey enjoys hiking, dancing, horseback riding, and finding creative ways to be active or immersed in nature.
Staff
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Carla was born in Charlottesville and grew up in Fluvanna County. Upon graduating high school as a homeschooled student in 2017, she obtained an A.S. in General Studies from Piedmont Virginia Community College and then B.A. in Business with concentration in Accounting from Mary Baldwin University. Carla brings AP and AR processing experience to FFI, and now combines this skill set with payroll and HR/Admin support in her current client services.
In her free time, Carla enjoys spending time outdoors, which includes hiking, fishing, hunting, camping, and gardening. She also enjoys spending time with loved ones, reading books, and gaming.
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Ceenan began at FFI as an intern during the summer of 2022. His determination, curiosity, and affable nature inclined us to quickly evolve his internship into a full-time position starting in 2023.
After graduating from Charlottesville High School at the height of the COVID pandemic, Ceenan attended PVCC and found resilience and joy in working for the local Boys and Girls Club. He continues to volunteer at the Boys and Girls Club and catch up with the kids, who are always excited to see him!
Ceenan is passionate about health and exercise, and loves playing basketball. He also enjoys traveling, experiencing new local restaurants, and hanging out with his family and friends. You might catch him in Charlottesville hiking or playing ball with his larger-than-life rottweiler, Dior.
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Noah took a roundabout path into the local financial arena. After spending years providing care and fostering community through hospitality, Noah gained a firsthand understanding of how financial health affects the small businesses that support the community that he loves.
Following in his brother's footsteps, Noah found bookkeeping to be a new avenue for providing impactful service to the community, continuing his long love affair with Charlottesville’s service industry with new dimension.
When not deep in spreadsheets, you can find Noah on a soccer field, behind a drum kit, laughing too loudly in public, or tucking into some good food with friends.
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Emma began her journey into accounting in an unconventional way. After five years of working as a registered nurse, she decided to try her hand at bookkeeping. Her niche is onsite bookkeeping and the management of family offices and large estates. She specializes in accounts payable, account receivable, payroll, and employee benefits. She has a wonderful knack for providing a sense of security and continuity to clients.
When she’s not working at Forward she can be found raising her three little boys with her husband, Bryce, in Charlottesville.
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A transplant from Southern California, Melissa has set her roots in Central Virginia since 1996. With a degree in psychology, a love of science and systems, and the view that money is essentially an easily-transferable energy resource, Melissa has found enjoyment helping small businesses and nonprofits manage their resources for nearly 20 years.
When not crunching numbers in front of her computer, you can find her wandering in the woods searching for salamanders and edible mushrooms, hiking and camping with friends, sharing meals and games with friends and neighbors, and investigating odd facts and stories online.
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Naomi was born in Charlottesville and grew up in Albemarle County. After graduating from Albemarle High School in 2013, she went to the University of Pittsburgh where she majored in both Political Science and German and earned a certificate in European Union Studies, graduating Summa Cum Laude in 2016. Her passion for politics led to work on political campaigns for the next several years, mostly as a Finance Director. Tracking revenues and spending, projecting cash flow, and producing financial reports for campaigns piqued her interest in the field of accounting.
With FFI she joins her knack for numbers with her affinity for community engagement. Currently she is pursuing further education in Accounting and Business as she works toward becoming a CPA.
In her free time she enjoys playing with her dog, reading sci-fi and fantasy books, streaming shows, and sampling the best food Charlottesville has to offer.
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Will grew up in Charlottesville and thus feels a particular draw, dedication, and commitment to supporting its local businesses.
Will offers a unique perspective shaped by his work ranging from small to large organizations, including immersive time spent as an accounting analyst for various local events and professional services industries. His true passion lies in leveraging his breadth of experience with a natural affinity for numbers and data utilization to empower small businesses to make more informed and successful decisions.
When not working, Will likes to spend time outdoors running, hiking local trails, or spending quality time with his family. As a lifelong local to Charlottesville, he is also a dedicated UVA sports fan and can often be found cheering on the ‘Hoos.
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Reagan is loving being a new member of the Charlottesville community, and enjoys the thought of setting deep roots within Albemarle County. She comes to FFI with double majors in Accounting and Finance, foundational staff accountant experience, and passion for making a positive difference with her skills. Reagan enjoys learning new tricks and analyzing numbers to create a better picture of a company's financial status, and finds joy in assisting local businesses and nonprofits. She is currently working toward acquiring her CPA to better support her clients and FFI.
Outside of being immersed in numbers, Reagan can be found reading, hanging with her (clingy) best furry boy, Moses, FaceTiming friends and family, spoiling her nephew and nieces, or attending the occasional comedy show in support of her husband. She enjoys her quiet lifestyle and loves to soak in the beauty of newly married life.
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Tina is a Shenandoah Valley native, and has been part of the Charlottesville community for 12 years. She brings experience working within the insurance industry as well as the local nonprofit sector, and has first-hand small business owner perspective gained from co-founding The Pie Chest with her partner.
Throughout the hands-on operations of her small business, Tina developed an interest in numbers and financial management, leading her to pursue accounting as a mid-life career change. Tina graduated from Old Dominion University with a major in Accounting, and found FFI to be a great fit for this newfound pursuit.
In her free time, Tina enjoys participating in pub trivia at Firefly, exploring and participating in Charlottesville’s local food scene, and spending quality time with her family, to include her four completely-innocent cats and one lazy hound.
